The new Trek-Segafredo kit, marked by a significant color change from white to red, was simultaneously presented at a Trek Bikes shop in Adelaide and at the team’s training camp in Mallorca this Friday.
It will be used for racing throughout the year, thus completing the high visibility training outfit the team started wearing on January 1, 2017.
“Partnering with Sportful gives us the opportunity to make sure our athletes are comfortable in all the situations they face throughout the cycling calendar. We see everything from snow at the spring classics to 50°C racing in the desert and everything in between. We are also confident that Sportful’s experience with aerodynamic testing will give us an advantage especially in time trials. They are a very exciting addition to the team.”, said Luca Guercilena, Trek-Segafredo General Manager.
The partnership is not just limited to providing clothing for the riders of Trek-Segafredo, but will be expanding to allow fans of the team across the world the ability to purchase the same products, used by their favorite athletes.
Glen McKibben, Brand Manager – Sportful: “For Sportful it’s great to work with a team kit that has a very classy look and then bring some of our own design elements in too. We understand and support Trek-Segafredo’s new high visibility training kit project, fortunately we are no strangers to working with fluo yellow. Working with partners like Trek who share the same passion for innovation will no doubt be beneficial for everyone involved.”
The apparel used by the pro team will include BodyFit Pro products, designed to give the perfect fit and ergonomics for pro level racing as well as Fiandre clothing designed for all weather protection with race performance. The team will also be using the Eurobike award-winning Stelvio jacket for extreme conditions. Trek-Segafredo has also chosen Karpos outdoor clothing for their staff and athletes off the bike.