Struggling Eddy Merckx Cycles taken over by Ridley

Eddy Merckx bike

Ridley Bikes announced that it has purchased fellow Belgian bike brand, Eddy Merckx Cycles.

The five time Tour de France winner’s bike label was sold by Merckx in 2008 and then again last year by Van Diepensteyn NV, which at the time said it would invest up to €27.7 million in the business.

Bart van Muylder, CEO of Diepensteyn NV said that the company’s scale has made it difficult to compete given purchase and subsequently sales prices.

“We sold almost 1,500 Merckx bikes in the United States last year, our limited scale in particular has a negative impact on our buying and selling prices and means that the fixed costs keep our financial results under pressure.

“Also, as a small player we do not have sufficient clout to win the strongest international distribution partners for us.

“If the Merckx brand really wants to break through globally, it had to partner with a big player.

“We found it our responsibility to keep this Belgian heritage in Belgian hands.

“Ridley, with its strapline “We are Belgium”, its worldwide distribution and presence in the WorldTour peloton, is the ideal company to continue the tribute to Eddy Merckx.”

Ridley has a presence in the WorldTour with its relationship with Lotto Soudal, something that is lacking for the Eddy Merckx brand.

Ridley’s CEO Jochim Aerts added: “This brand has so much history and means so much for the Belgian bicycle industry.

“Eddy Merckx and Ridley are the best-known Belgian bicycle brands and they can now strengthen each other.

“We guarantee the survival and further development of this brand.

“This acquisition creates a kind of cross-pollination of the two Belgian brands within our company.”


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