Watch: Danish TV’s Tour de France advert goes viral

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Danish channel TV 2 just put out a funny ad that features some of the cyclists who didn’t make the cut for this year’s Tour de France, the wannabe cyclists all over the world.

The ad features a cyclist getting ready to ride and participating in cycling culture by shaving his legs, straping on the bibs and walking sheepishly past his family eating breakfast, not so-discreetly silently screaming: “Look at me!”.

 

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