Team INEOS has today confirmed they will switch to become the INEOS Grenadiers, effective from the start of the Tour de France on August 29th 2020.
The change will align the team with the Grenadier, a no-nonsense 4×4 vehicle designed, engineered and manufactured by INEOS Automotive. It is expected to hit the market in 2021 and could be sold for a total of around £50,000.
The ‘Blue Line’ became a burgundy jersey when Sky was replaced by Ineos as the title sponsor of the British WorldTour team in March 2019. Now, in July 2020, there is another change to the name of one of pro cycling’s biggest squads.
Team Ineos, as it is for a little while longer – before the switch from burgundy to more of a navy tone – is expected to be in Nice with three former Tour champions: Egan Bernal, Geraint Thomas and Chris Froome.
The news comes weeks after Chris Froome confirmed his departure from the team at the end of the season to join Israel Start-Up Nation.
The Team’s new name and brand will officially launch in the week leading up to the Tour de France in Nice.