Pirelli, the tire manufacture well known for its contributions to motorsport, will return to cycling with a range of high performance road bike tires.
In 1909, Pirelli was a sponsor of the first edition of the Giro d’Italia. Later, Fausto Coppi rode with Pirelli tires on his Bianchi.
The PZero name aims to evoke Pirelli’s iconic brand. The colour code of the new Pirelli tires’ tread is tied to particular road cycling disciplines: ‘Silver for Road Racing, red for the Time Trial and blue for the Four Seasons’.
“We are excited about this return to cycling,” says Antonella Lauriola, COO Business Unit Velo Pirelli. “For our bike tyres, we draw on a unique heritage of knowledge, technology and sporting experience. Pirelli’s offer today is completed with tyres made for those consumers who look for innovative and technological bike products as they do for their cars and bikes.
“We chose to start from the racing segment, which is the most challenging in technical terms, but also the most consistent with our race-marked history.”
The range will be available in September 2017, and while only distributed in Europe, North America and Asia-Pacific, the tyres will also be available to buy online.
