Assos and BMC Racing Team announced a three-year partnership for technical apparel.
Assos will outfit BMC Racing Team and BMC Development Team for all training and racing apparel needs.
“At BMC Racing Team we are always looking to improve and innovate, particularly when it comes to technical apparel. Assos of Switzerland are specialists in engineering and aerodynamics, and have mastered the creation of racing apparel suitable for all weather conditions and elements. With their Swiss quality and technical achievements, they were a natural fit as our technical apparel partners,” BMC Racing Team General Manager, Jim Ochowicz explained.
BMC Racing Team will become an extension of the Assos R&D roadLab. “We recognize that by working with some of the top riders in the world at BMC Racing Team, we have a focused channel to create, experiment and develop new advancements unknown today. It pushes us to go further than just developing products for commercial use, and of course is an ideal tool to test new technology before it’s made available in our collection,” Assos Chairman and CEO, Phil Duff said.
