Movistar women’s and men’s squads will ride this year’s Tour de France with in a fresh kit that will be produced with recycle plastic and put up for auction to gather funds for ocean protection programs.
Movistar and Gobik unveiled the new cycling collection, named ‘Iceberg’, which the 15 riders (men and women) taking part in the French grand tour will wear at their respective ‘Grands Départs’ in Bilbao and Clermont-Ferrand.
“The ‘Iceberg’ kit pursues four major goals: improvement of technical performance with new clothing technologies; sustainability of production through new materials and processes; presenting the Movistar Team with an innovative, differentiating design in the biggest showcase of the 2023 season; and social awareness, looking to protect the oceans,” says Movistar.
“Adding to its jersey a predominantly white tone, mixed with the blue details which dominate the team’s current kit design, plus white stitching at the bibshorts, the ‘Iceberg’ kit represents the ocean’s blocks of ice, put into danger due to the climate emergency, which the Movistar Team, Gobik and Telefónica are raising their voices against.”
