Chris Froome begins new chapter with Israel Start-Up Nation

Israel Start-Up Nation have unveiled their new kit for 2021. The new team of Chris Froome opts for a new model with less white and light blue, but more dark blue.

Israel-Start Up Nation bought the WorldTour license from Katusha-Alpecin in 2019 and after that the name of sponsor Katusha was printed on the chest of the jersey for another year. However, now the logo of Katusha was replaced with Jinga, the company that makes the cycling apparel.

After racing 11 seasons with Team Sky/Ineos Grenadiers, a run that included seven grand tour victories, Chris Froome will ride this season with a lot of motivation.

Froome simply captioned his post “New beginnings… Yalla!” a phrase meaning ‘Let’s go!’.

Israel Start-Up Nation has many new names in the upcoming season. In addition to Froome, Sep Vanmarcke, Michael Woods, Patrick Bevin, Alessandro De Marchi and Daryl Impey also made the switch to the squad.


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