Home News Dimension Data unveils new look as rebrands to NTT

Dimension Data unveils new look as rebrands to NTT

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NTT Pro Cycling unveiled its team for the 2020 season as it rebrands from Team Dimension Data.

The announcement, made at the home of NTT in Tokyo, was accompanied by a jersey reveal and insights into the technology solutions driving rider recruitment and race strategy within the team.

According to a statement from the team, the rebrand comes with some lofty goals as well after years of Dimension Data landing in the bottom echelons of team rankings.

“As headline sponsor, we help NTT Pro Cycling to leverage technological innovation to realize its ambition of being ranked among the top 10 cycling teams in the world,” said NTT’s Chief Marketing Officer Ruth Rowan.

NTT also announced its lineup of 26 riders for 2020. Mark Cavendish has lit out for Bahrain-Merida; Mark Renshaw, Lars Ytting Bak and Jacques Janse van Rensburg have all retired; while Steve Cummings and Bernie Eisel are without contracts. Victor Campenaerts, Carlos Barbero and Max Walscheid are among the nine riders transferring in.

“Thanks to all of our partners, and in particular our title sponsor NTT Ltd. We strive to be the benchmark within the sport through being a performance-driven, technology-enabled team that is underpinned by our unique purpose-led approach in support of the Qhubeka charity,” team manager Doug Ryder said.

“Our commitment to changing lives together with Qhubeka remains stronger than ever and we’ll be looking to do so with even greater enthusiasm in 2020. Together with our staff, riders and valued partners this core belief remains a foundation of our organization.